Category Archive for "Direct Mail"
Mailing marketing programs during an election year
Do mailing marketing programs get your vote in this presidential campaign? How effective are a company’s mailing marketing efforts during an election year? Especially in one like this year’s, where we’ll either elect our first-ever female or our first-ever billionaire…
The touchy-feely side of marketing direct mail
Marketing direct mail – don’t count it out Digital is all well and good, but it doesn’t necessarily replace the touch and feel of real-life marketing direct mail. Think of it this way: would you rather eat a thick juicy…
Direct mail marketing undeliverable mailings
Do your direct mail marketing mailers come back labeled UAA? Many direct mail marketing materials are returned because they don’t have the exact address information needed in order for them to be delivered. If there’s even the smallest mistake, they wind…
Brand Identity Information – is it easy to find?
Promoting your brand identity delivered effectively One of the biggest tasks of marketers is to help customers get and find information that promotes their brand identity. Imagine if you knew the most effective ways to do this? Well, you’re going…
Make trade show marketing work for you
Making your trade show marketing work for you is an important part of B-to-B marketing strategy for many companies. In fact, about 18% to 25% of a typical B-to-B marketing budget is allocated to exhibiting at trade shows. But just setting up a booth…
Online business marketing takes a big leap forward
Augmented Reality puts the WOW! into online business marketing Online business marketing utilizing Augmented Reality (AR) is catching the eye of more and more marketers of printed promotions. And with good reason. It’s unbelievable from a technological standpoint, and it’s giving…
With strategy tactics it pays to think before you act.
Success often comes down to strategy tactics. Far too many companies fall short in the area of strategy tactics. This happens because they are chomping at the bit to get their word out to customers and prospects, instead of stopping…
Inbound and Outbound Marketing
Where do you stand with inbound and outbound marketing? Inbound and outbound marketing – when clients ask us about the differences between them I certainly understand their concerns. They need to know whether inbound or outbound marketing will deliver the most for their marketing…
