Events, Tradeshows and Conferences
Ferrante & Associates gives the Dental Tribune plenty to smile about.
There are many reasons why businesses turn to Ferrante & Associates, Inc. They come to us for a variety of online and offline marketing products and services. They know they can depend on us for quality, reliability and superior customer service. A good example of this is the work we do on behalf of the Dental Tribune International(DTI) publishing group.
The Dental Tribune International publishing group
DTI is made up of the leading dental trade publishers from around the world. Its combined portfolio consists of more than 100 trade publications that reach over 600,000 dentists in more than 90 countries and 25 languages.
DTI’s collective activities also include the organization for continuing education programs as well as congresses and exhibitions held in the US and abroad. Its US division Dental Tribune America produces show dailies and magazines, which are distributed at a variety of dental meetings across the USA and Canada. The show dailies provide informative on site coverage, including show news, schedules, floor plans and exhibitor lists, along with exclusive interviews and company profiles. The full-color magazines contain numerous in-depth articles, with photos and illustrations describing the latest procedures and equipment in dentistry, which dentists from around the world use to further their education.
Always facing many details, limited time and no room for error.
The marketing folks at DTA have much on their plate. The environment is fast-paced, with multiple shows going on at the same time. DTA’s dated delivery needs are also demanding.
Think newspaper cycle, and you begin to get an idea of the fast and furious pace of things at DTA. With last-minute content decisions being made, and files needing to be uploaded late in the evening and delivered at the crack of dawn, there aren’t a lot of printers that can handle the schedules. Plus in some cases the dailies come in multiple editions with variables such as cover wraps, perforated inserts and belly wraps, which add to the complexity of the jobs and increase the likelihood of problems.
The DTS’s magazines also come with a list of needs that require a printer that’s ultra-flexible. Usually averaging 48 plus cover, the magazines must be distributed to multiple shows across the country under extremely tight deadlines.
To make sure nothing falls through the cracks, DTA’s Marketing Director and the company’s Project Manager rely on the professionals at Ferrante & Associates.
Why did DTI select Ferrante & Associates?
DTA is involved in 20-25 trade association events each year, producing show dailies for 15 of them. Ferrante & Associates handles the printing and delivery of show dailies for many of these gatherings. The tabloid-size show dailies range in length from eight to 32 pages, with quantities from 500 to 2,000, and arrive each day of the show.
DTA’s Project & Events Manager raves about how the team at Ferrante & Associates never lets them down in terms of quality and service, even with the short window of time between when the show dailies are uploaded and when they are printed and delivered. The process begins at 7:00 pm and the materials are delivered to the event by 7:00 am the following day – just 12 hours start to finish.
The full-color DTA magazines range in length from 36 to 52 pages, plus cover. They contain articles used for continuing education purposes as well as industry case studies and stories featuring the latest trends in dentistry. After reading some of these articles, dentists visit the DTA website to take quizzes on what they learned, to earn continuing education credits. As with the show dailies, DTA’s staff is always confident that the printing and tight deadline distribution of these magazines are in able hands with Ferrante & Associates, and that the quality of the finished product meets DTA’s high standards.
Even after years of working with Ferrante & Associates, DTA’s marketing team is still amazed at how Ferrante’s vast experience allows them to anticipate DTA’s needs, ensuring that everything gets done at the highest quality and in the most time efficient manner. They also are pleased with how Ferrante & Associates follows up on each and every project.
At the end of the day, or in the case of trade shows, at the beginning of the day, the folks at DTA know that thanks to Ferrante & Associates, the materials they ordered will be waiting for them on time in the morning when they arrive at their booth!
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You can be sure that when you hand off a project to Ferrante & Associates everything will get done just as promised and you will be grinning ear to ear.