What makes great websites?
What makes great websites? Do you have a great website? It’s safe to say that just about every business out there – large, small and in between – has a website. But how many of them are great? A difficult…
Email marketing is more powerful than ever.
Do you have an email marketing program? Email marketing is still very much at the core of any conversations and conversions happening in the digital world. Like any means of communication, email marketing is evolving. How can marketers adapt to…
Your gut is good, but having a marketing plan is better.
Do you have a marketing plan in place? Many business owners, rather than having a marketing plan, rely on their “gut” when it comes to making business decisions. That’s all well and good when your business is small and you could…
The Yellow Pages Are Yellowing From Lack Of Use.
The local Yellow Pages used to be the first place people turned to find local businesses. People use to let their fingers do the walking in the yellow pages. People are still using their fingers to do the walking but not…
Brand Loyalty, Bigger Isn’t Necessarily Better.
The American Marketing Association defines brand loyalty as: “The situation in which a consumer generally buys the same manufacturer-originated product or service repeatedly over time rather than buying from multiple suppliers within the category” (sales promotion definition). “The degree to which…
Adding Videos to YOUR Marketing Mix.
People, both young and old, are hooked on adding video to their marketing mix. After all, video marketing mix has been around for over a half century. Since the advent of network and cable television, and now with the internet explosion that…
Personalized URLs Get Better RESULTS
Get More Personal With Your Customers using (PURLs) personalized URLs PURLs or personalized URLs offer businesses countless benefits. Relevancy is at the top of the list. PURLs give you the ability to provide your prospects with direct mail and email marketing messages…
New Technology on your Smartphones
Is cash going the way of the DODO BIRD? We’re slowly becoming a cashless society. Moreover, the pace will soon begin to pick up. That’s because major players like MasterCard and Google are rolling out some new cashless strategies. At…
Break out your Crystal Ball – three Marketing Predictions for 2012
Marketing Predictions for 2012 Prediction One With deal sites like Groupon, Quanza and LivingSocial growing like gangbusters, 2011 was hailed the year for the Daily Deal. What about the marketing predictions of 2012? Well, it looks like some of the…
Online Printing and Fulfillment Solution
Hologic, one of the world’s leading providers of health care solutions for women, wanted to develop a more efficient way for its customers to order marketing and promotional materials that help promote its services. They came to Ferrante & Associates for the solution.
