Author Archive
Personalized URLs are NOT the magic “success” button!
Adding pURLs (Personalized URLs) to your direct marketing campaigns? It has been interesting to watch the ongoing discussions about the use of pURLs (personalized URLs) and how many say that the usage of them will increase your response rates by double…
Integrated Marketing…What is the right combination to use?
Integrated marketing solutions Corporations are increasingly asking their agencies to provide them with an integrated solution when discussing their marketing requirements. It only makes sense to develop a plan that is more holistic in nature than the traditional approach to…
Integrate printing into your marketing mix
Don’t miss an opportunity to integrate printing … It’s a winning combination Much has been discussed about what is the right mix of media (or shall we call them channels?) when developing an integrated marketing strategy. There are lots of…
How will Printing be used in the Future (Now?)
How is printing changing? It has been interesting watching the shift that is going on in society (yes, it is a society level change, not just affecting the printing industry) with how people perceive and use printed material. Companies are…
Thoughts about the change in Printing Communications?
Printing communications “The Times They Are a-Changin”… in 2010 Was Bob Dylan thinking of the printing communications industry in 2009, and moving forward into 2010, when he released this song in January 1964? Probably not, but it certainly seems to…
Using specialized finishing and printing techniques
Enhance your printing experience with special finishing and printing techniques. It has become readily apparent that providing high quality print using ONLY four color processes is not enough to separate your printed product from your competitors. Using additional printing techniques…
What does web to print mean?
Why do I care about a web to print capability? We’ve noticed that “Web to Print” and “Print on Demand” are used almost interchangeably. It almost should be “Web-to-Print-on-Demand!” That’s more to the point, but much too wordy. Still, the…
Why you should use print on demand
Print on Demand (POD) has now become an essential business tool Print on demand is for all enterprises that use printed materials (which is EVERYONE!). Ordering printed products through a secure web portal, with automatic pre-flight and scheduling, is an…
FERRANTE & ASSOCIATES, INC. AND MAGICOMM, LLC FOUNDERS TO BE GUESTS ON “MONEY MATTERS AFTERNOON EDITION”
On Friday July 16th Audrey Ferrante and Rick Littrell will be guests on “Money Matters Afternoon Edition” at 5:00 PM EDT. Live audio and video streams are available at http://www.moneymattersboston.com.
