Why you should use print on demand

Print on Demand (POD) has now become an essential business tool

Print on demand is for all enterprises that use printed materials (which is EVERYONE!). Ordering printed products through a secure web portal, with automatic pre-flight and scheduling, is an efficient and effective way for both the enterprise and the print service provider to process these orders. As print run length requirements continue to drop, reducing any handling or logistic costs is imperative for print to maintain its viability and relevance in today’s communications food chain.

I think that the key words to focus on are “…on-demand”. That means that the requestor controls the beginning of the transaction. And this applies to all printing, digital or offset. Providing access to the print ordering system from the client’s desktop (or laptop) is powerful. It makes it easy to do business with each other, because users can request a quote or a print job any time of the day, anywhere in the world that has a internet connection. (That’s pretty much everywhere, isn’t it?)

Print on demand reduces inventories and obsolescence

As mentioned earlier, shorter print runs are now the norm. This allows the enterprise to reduce inventory costs and wastage. A side benefit is that a central repository for your documents will be established. Organizing and publishing the latest version of a document in an easy to access environment provides for a more “user friendly” (and error free) process for ordering product.

Print-on-Demand = Web-to-Print = Flexibility + Savings. What else do I need to say? Oh, don’t forget to consider it for both digital and offset applications. The benefits provided are a Win/Win for everyone.

Best of Days to You,

Audrey Ferrante
Ferrante & Associates, Inc.


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