Personalized URL marketing, better known as (PURLS (Personal URLs) allows you to create personalized web pages for every website visitor and direct mail prospect. PURLs offer the benefits of direct mail with the interactivity and personalization capabilities of the internet. They increase your ROI by measuring and tracking your direct mail, email and personalized URL campaigns. By customizing the content to your customer’s preferences, you:
If your campaigns are designed for a broad range of products or services, chances are the content is too generic to really appeal to your targeted audience. A strategically developed personalized URL marketing campaign will enable you to increase your conversion rate by creating a unique landing page web experience for each of your prospects.