Content Creation and Marketing Can’t be Minimized
Why is content creation in marketing so important? Simple: today consumers can easily tune out the traditional world of marketing. They skip TV advertising with their DVRs, they flip past magazine ads, and they bypass banner ads and buttons while perusing the web. Intelligent marketers have seen this trend and are doing something to combat it—they’re turning to content creation and marketing.
So what exactly is content creation in marketing?
Content creation is the creation of content, especially digital content, for self-expression, distribution –and here’s the part that’s important for you– marketing. Content creation can take many forms, but for companies it’s all about advertising and public relations.
As content is created, companies must put into place a content marketing strategy. It typically involves the publishing and sharing of content created for the purpose of informing and ultimately acquiring customers. Content can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, and the list goes on.
Content you create can’t hit readers over the head
Content creation in marketing must be done subtly, because it’s the art of communicating with customers and prospects. It’s the opposite of traditional marketing that hits consumers over the head with promises and claims in an interruptive manner.
With content creation you’re delivering relevant information that provides buyers with consistent, ongoing valuable help in making well-informed decisions as to which product of service to buy. When done effectively, it directs buyers to buy from you, and to be loyal to you as well.
It’s no wonder that many of the world’s greatest marketing organizations embrace and employ it. But it’s not just for the big guys. Content creation and marketing is also developed and executed by small businesses and one-person shops around the world.
Some stats confirming the importance of content creation and marketing —
According to Roper Public Affairs, 4 out of 5 business decision makers prefer to get company information in a series of articles versus an advertisement. 7 out of 10 say content marketing makes them feel closer to the sponsoring company, while well over half maintain that company content helps them make better product decisions.
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