Category Archive for "Print and Fulfillment"
Variable Data Printing
Variable data printing, the latest in direct marketing capabilities Communication is changing at a rapid pace. To make sure it doesn’t pass you by, you must stay on top of the trends. A good way to do this is by…
This time it’s Personal Variable Data Printing
Variable Data Printing, a One to One Connection with your Audience In the competitive business world, it is the marketer’s job to ensure that the value of the direct marketing dollar is stretched to its fullest economic potential. But many…
Personalized URLs Get Better RESULTS
Get More Personal With Your Customers using (PURLs) personalized URLs PURLs or personalized URLs offer businesses countless benefits. Relevancy is at the top of the list. PURLs give you the ability to provide your prospects with direct mail and email marketing messages…
Online Printing and Fulfillment Solution
Hologic, one of the world’s leading providers of health care solutions for women, wanted to develop a more efficient way for its customers to order marketing and promotional materials that help promote its services. They came to Ferrante & Associates for the solution.
Integrate printing into your marketing mix
Don’t miss an opportunity to integrate printing … It’s a winning combination Much has been discussed about what is the right mix of media (or shall we call them channels?) when developing an integrated marketing strategy. There are lots of…
How will Printing be used in the Future (Now?)
How is printing changing? It has been interesting watching the shift that is going on in society (yes, it is a society level change, not just affecting the printing industry) with how people perceive and use printed material. Companies are…
Thoughts about the change in Printing Communications?
Printing communications “The Times They Are a-Changin”… in 2010 Was Bob Dylan thinking of the printing communications industry in 2009, and moving forward into 2010, when he released this song in January 1964? Probably not, but it certainly seems to…
Using specialized finishing and printing techniques
Enhance your printing experience with special finishing and printing techniques. It has become readily apparent that providing high quality print using ONLY four color processes is not enough to separate your printed product from your competitors. Using additional printing techniques…
Why you should use print on demand
Print on Demand (POD) has now become an essential business tool Print on demand is for all enterprises that use printed materials (which is EVERYONE!). Ordering printed products through a secure web portal, with automatic pre-flight and scheduling, is an…
