Category Archive for "Internet Marketing Services"

Media buying in today’s complex world of integration

Media buying isn’t what it used to be It wasn’t that long ago that there weren’t many media buying choices. There were print, broadcast, direct mail and outdoor. Today, there are so many that marketers are like kids in a candy…

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Printed catalogs are back with a vengeance!

If you are under the impression that printed catalogs are dead and gone, you are incorrect. Printed catalogs are still alive and kicking. I know it is somewhat hard to believe, especially with the new hi tech and digital ways…

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Business growth strategies that improve ROI

One of the best business growth strategies is to get your sales and marketing staff talking to one another. Your business growth can come undone if sales and marketing strategies are out of sync. Here are a couple of business growth strategy…

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Brand Identity Information – is it easy to find?

Promoting your brand identity delivered effectively One of the biggest tasks of marketers is to help customers get and find information that promotes their brand identity. Imagine if you knew the most effective ways to do this? Well, you’re going…

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Online business marketing takes a big leap forward

Augmented Reality puts the WOW! into online business marketing Online business marketing utilizing Augmented Reality (AR) is catching the eye of more and more marketers of printed promotions. And with good reason. It’s unbelievable from a technological standpoint, and it’s giving…

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Multichannel marketing solutions

Are you taking full advantage of today’s multichannel marketing solutions? Have you ever thought about connecting with your targeted audience using multichannel marketing? If you haven’t it’s kinda like marketing on steroids. Not that long ago, that connection was doubtful….

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Font Types as They Relate to Business Today

The written word is still a powerful thing, and the font types a business chooses can make a company’s message even more powerful. There are many things to consider when putting together marketing materials, but never, ever underestimate the importance…

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Is custom printing going the way of the dinosaur?

Well, the highly debatable issue over whether or not custom printing is doomed depends on who is asked the question. To prove my point, take a look at this Pro and Con piece in the Debate Room on the Business Week  website:…

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How generational marketing is viewed today

Here is the breakdown of generational marketing Okay: now that you’ve seen how segmentation and targeting of lead generational marketing maps out, does marketing to each group separately make sense anymore? Some in business marketing think that this is still…

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The Effect of Color Psychology in Design

There’s a reason transportation gurus around the world use the color red for stop signs. Not only does the brain see it immediately, but red has also been a longtime signal of “danger.” Likewise, yellow has always symbolized “caution.” Apply…

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