Category Archive for "Direct Mail"

Corporate printing and those who buy it

The transformation of corporate printing Even though the corporate printing landscape has changed greatly over the years, buying print is still an important business function. What does the job entail? Dealing directly with your chosen print supplier to solve problems…

Read More

Digital print has sure grown up

Digital print has changed. Once the stepchild of offset printing, turned to only for quickie short-run jobs, today it offers a slew of capabilities that meet and at times exceed those of some offset printing presses. For example, a digital web…

Read More

Why printing companies are adopting G7

G7 as it relates to printing companies and buyers A few years ago, I wrote a Newsletter called “Why G7 matters when shopping for commercial printing services” on the important subject of G7, which helps printing companies deliver a repeatable…

Read More

Media buying in today’s complex world of integration

Media buying isn’t what it used to be It wasn’t that long ago that there weren’t many media buying choices. There were print, broadcast, direct mail and outdoor. Today, there are so many that marketers are like kids in a candy…

Read More

Questions about direct mail marketing persist

Direct mail marketing has been around for 150 years. Direct mail marketing has has been around a long time, but it has evolved. You do things differently today compared to how you did them when you were younger. It is…

Read More

5 tips on digital print design when you need digital printing

Digital print design needs are different Both offset and digital printing give you a quality finished product. So why should you choose one over the other? You don’t, if it is a print job where thousands of impressions are needed. Then,…

Read More

Printed catalogs are back with a vengeance!

If you are under the impression that printed catalogs are dead and gone, you are incorrect. Printed catalogs are still alive and kicking. I know it is somewhat hard to believe, especially with the new hi tech and digital ways…

Read More

A direct mail campaign can be quite effective

A direct mail campaign for inexpensive targeting A direct mail campaign is an effective tool for many small businesses for two reasons. It is a great way to target an audience and it is not all that expensive to create….

Read More

Commercial print solutions moving at the speed of light

Among the many commercial print solutions raising the bar today are high-speed inkjet printers. Before you automatically think of the inkjet printer on your desktop or in the office where documents that were printed from a desktop computer wind up,…

Read More

Personalized print enjoys higher responses

Personalizing print enjoys higher responses Wikipedia sums up the notion of personalized print best: personalized print is possible with variable-data printing (VDP). VDP is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images…

Read More