Category Archive for "Communications"

Print Buyers Beware: where has all the printer’s paper gone?

The long and the short of printers paper shortages. In case you haven’t been affected by it yet, printers paper is in short supply. This troublesome fact is good to know, because before you get too far planning an upcoming…

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Media buying in today’s complex world of integration

Media buying isn’t what it used to be It wasn’t that long ago that there weren’t many media buying choices. There were print, broadcast, direct mail and outdoor. Today, there are so many that marketers are like kids in a candy…

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Business travel is flying high

According to the Global Business Travel Association, business travel volume is expected to increase over the next two years. This prediction is based on the fact that the U.S. economy continues to improve. That’s good news for everyone, because the…

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Event planning doesn’t have to be maddening

Event planning is maddening, but help is on the way If you are event planning, did you know that ‘Event Coordinator’ was recently ranked as one of the most stressful jobs for 2015 by website recruiter CareerCast? If you’re in that…

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Printed catalogs are back with a vengeance!

If you are under the impression that printed catalogs are dead and gone, you are incorrect. Printed catalogs are still alive and kicking. I know it is somewhat hard to believe, especially with the new hi tech and digital ways…

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A direct mail campaign can be quite effective

A direct mail campaign for inexpensive targeting A direct mail campaign is an effective tool for many small businesses for two reasons. It is a great way to target an audience and it is not all that expensive to create….

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Commercial print solutions moving at the speed of light

Among the many commercial print solutions raising the bar today are high-speed inkjet printers. Before you automatically think of the inkjet printer on your desktop or in the office where documents that were printed from a desktop computer wind up,…

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Personalized print enjoys higher responses

Personalizing print enjoys higher responses Wikipedia sums up the notion of personalized print best: personalized print is possible with variable-data printing (VDP). VDP is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images…

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Business growth strategies that improve ROI

One of the best business growth strategies is to get your sales and marketing staff talking to one another. Your business growth can come undone if sales and marketing strategies are out of sync. Here are a couple of business growth strategy…

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Powerful marketing words

Powerful marketing words prove that the pen is mightier than the sword. Powerful marketing words turn prospects into customers. Interestingly, there are times when the powerful word can be as innocuous as “because.” Here’s proof—  A study done recently by…

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